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Fractional Marketing Support for B2B SMEs and Agencies

Helping B2B brands and agencies untangle complexity, refocus strategy, and build marketing that drives pipeline, conversion, and commercial confidence.

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Your 90-Day Marketing Reset Guide

A practical roadmap for B2B SMEs that want focus, confidence, and measurable growth.

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Hi, I'm Huw. A Fractional CMO.

I provide senior marketing leadership, without the cost or commitment of a full-time hire.

Everything I offer is designed to do three things:

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  • Strengthen how your business is positioned in the market

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  • Create confidence in marketing decisions at leadership level

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  • Improve pipeline quality, conversion, and commercial outcomes

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Whether you need fractional leadership, strategic advisory, or focused acceleration, the objective is the same - marketing that earns its place commercially.

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I'm based in Sussex, but work with clients UK-wide and internationally.

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If your marketing feels busy but ineffective, or strategic decisions feel harder than they should be, let’s talk.

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Our Services

Fractional CMO & B2B Marketing Services

With over 20 years’ experience in B2B marketing leadership, Tight Lines works as a Fractional CMO / marketing consultant / board advisor with founders, CEOs, and agency owners who need sharper strategy, stronger execution, and clearer commercial outcomes from marketing.

Fractional CMO
Services

Do you really need a full-time Marketing Director or CMO?

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Or do you need senior leadership, part-time, flexible, and focused on results?

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From one day a week to several days a month, I work across strategy, planning, execution, and team leadership to build momentum and measurable growth for your business.​​​​

 

Messaging Framework Workshop

A 1-Day Messaging Framework Workshop is designed to define how your business communicates its value - clearly, credibly and consistently across marketing, sales, and leadership, so everyone tells the same story.

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  • A clearer value proposition

  • Consistent messaging

  • Better internal alignment​

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Brand & Positioning Review

Sharpen your value proposition, align messaging, and ensure your brand stands out in a crowded B2B market with a focused workshop and audit, including:

 

  • Discovery + audit

  • Workshop with key stakeholders

  • Competitor & market scan

  • Brand positioning report​​

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Board
Advisory Services

I work with founders and leadership teams who need clear thinking, an external perspective, and senior-level challenge around growth, positioning, strategy, and marketing governance.

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  • Clearer commercial direction

  • More confident, faster decision-making

  • Stronger alignment across leadership and marketing

  • Improved ROI

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Strategic Marketing Accelerators

Focused engagements designed to bring clarity and confidence - without long-term commitment.

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Fresh Start - review your team, stack, and activity, then reset with focus.

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Smart Spend - find wasted spend, sharpen priorities, and improve returns.

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Traction Plan - align strategy, priorities, and KPIs for the next phase of growth.

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Marketing Strategy & Planning

I work with founders and leadership teams to create actionable B2B marketing strategies, including:

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  • Market trends and competitor insights 

  • Defining your value proposition

  • Audience segmentation & brand messaging

  • Marketing OKRs / KPIs

  • Content, channel, and campaign strategy

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Marketing Team Design & Leadership

Whether you’re starting from scratch or evolving, I design marketing team structures, clarify roles, and provide interim leadership.

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  • Org design and phased hiring plans

  • Role definitions and recruitment support

  • Interim leadership and team mentoring

  • Succession planning, including hiring your future full-time CMO

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​Agency Selection & Oversight

Hiring the right agency can make or break your marketing momentum. I streamline the process, including:

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  • Creating a strategic brief with clear KPIs

  • Sourcing and shortlisting best-fit agencies

  • Running the pitch process

  • Final selection and onboarding support

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Execution & Ongoing Support

Beyond marketing strategy and planning, I help ensure your execution doesn’t stall, including:

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  • Campaign planning and oversight

  • Content creation, event support, and channel management

  • Workshops and ideation sprints

  • Project management and delivery tracking​

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Fentimans+Shoreditch+Sampling+44.webp

From Launch to Pipeline in 16 Weeks

How I built a commercial and marketing engine from scratch in 4 months - taking Soho Sampling from zero pipeline to 5 active opportunities with leading FMCG brands.

Testimonials

“Huw is a superbly capable Marketing Director with huge insights across strategy, as well as finessing the tactics and nailing the details. I worked with Huw recently when he was developing a sampling and D2C strategy for me. I can highly recommend Huw for his wealth of knowledge, skills and personable communication style.”

Tim Barkey, CMO, VITACAPS

Ready to elevate your B2B Marketing?

If your marketing feels busy but not effective, or leadership decisions feel harder than they should be, I can help.

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Senior marketing leadership. Clear direction. Commercial outcomes.

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