Hi, I'm Huw. A Fractional CMO.
I provide senior marketing leadership, without the cost or commitment of a full-time hire.
Everything I offer is designed to do three things:
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Strengthen how your business is positioned in the market
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Create confidence in marketing decisions at leadership level
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Improve pipeline quality, conversion, and commercial outcomes
Whether you need fractional leadership, strategic advisory, or focused acceleration, the objective is the same - marketing that earns its place commercially.
I'm based in Sussex, but work with clients UK-wide and internationally.
If your marketing feels busy but ineffective, or strategic decisions feel harder than they should be, let’s talk.
Fractional CMO & B2B Marketing Support
With over 20 years’ experience in B2B marketing leadership, Tight Lines works as a Fractional CMO / board advisor with founders, CEOs, and agency owners who need sharper strategy, stronger execution, and clearer commercial outcomes from marketing.
Fractional CMO
Services
Do you really need a full-time Marketing Director or CMO?
Or do you need senior leadership, part-time, flexible, and focused on results?
From one day a week to several days a month, I work across strategy, planning, execution, and team leadership to build momentum and measurable growth for your business.
Messaging Framework Workshop
A 1-Day Messaging Framework Workshop is designed to define how your business communicates its value - clearly, credibly and consistently across marketing, sales, and leadership, so everyone tells the same story.
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A clearer value proposition
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Consistent messaging
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Better internal alignment
Board
Advisory Services
I work with founders and leadership teams who need clear thinking, an external perspective, and senior-level challenge around growth, positioning, strategy, and marketing governance.
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Clearer commercial direction
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More confident, faster decision-making
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Stronger alignment across leadership and marketing
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Improved ROI
Strategic Marketing Accelerators
Focused engagements designed to bring clarity and confidence - without long-term commitment.
Fresh Start - review your team, stack, and activity, then reset with focus.
Smart Spend - find wasted spend, sharpen priorities, and improve returns.
Traction Plan - align strategy, priorities, and KPIs for the next phase of growth.
Marketing Strategy & Planning
I work with founders and leadership teams to create actionable B2B marketing strategies, including:
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Market trends and competitor insights
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Defining your value proposition
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Audience segmentation & brand messaging
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Marketing OKRs / KPIs
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Content, channel, and campaign strategy
Marketing Team Design & Leadership
Whether you’re starting from scratch or evolving, I design marketing team structures, clarify roles, and provide interim leadership.
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Org design and phased hiring plans
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Role definitions and recruitment support
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Interim leadership and team mentoring
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Succession planning, including hiring your future full-time CMO
The Fractional CMO Blog
Practical thinking on B2B growth, fractional leadership, agency marketing, and Japan market entry.
