B2B Marketing Services
With over 20 years' experience in B2B marketing, I'm committed to understanding your unique needs and delivering tailored strategies to elevate your brand and drive business growth.
Fractional Marketing Director
Do you need a full-time Marketing Director or CMO?
What if you hired someone on a part-time regular basis?
From 1 day a week to 2 days a week or more, I'll work across strategy, planning, activity delivery, and team management to make a noticeable difference to your business.​
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Marketing Strategy & Planning
I work with founders and leadership teams to craft actionable marketing strategies aligned to your business goals, including:
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Market trends and competitor insights
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Defining your value proposition
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Audience segmentation & brand messaging
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Marketing OKRs / KPIs
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Content, channel, and campaign strategy
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Marketing Team Design & Leadership
Whether you’re building a team from scratch or levelling up an existing one, I’ll help design the structure, roles, and roadmap, including:
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Org design and phased hiring plans
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Role definitions and recruitment support
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Interim leadership and team mentoring
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Succession planning, including hiring your future full-time CMO
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​Agency Selection & Oversight
Hiring the right agency can make or break your marketing momentum. I streamline the process, including:
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Creating a strategic brief with clear KPIs
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Sourcing and shortlisting best-fit agencies
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Running the pitch process
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Final selection and onboarding support
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Ready to elevate your B2B Marketing?
Are you ready to take your B2B marketing to the next level? Just as anglers need to know the best spots, the right bait, and the perfect time to cast their lines, I'll dig deep into market trends, customer behaviour, and the most effective strategies to reel in your target audience.